Project: American LaFrance 50 x 50
Client: Conceptual
The exhibit features space for one large or two smaller vehicles to be displayed, two reception counters, and a shark tooth scrim ceiling with four large inset tension fabric logo shapes.
There are also two large conversation areas, separated by translucent, red tinted walls for acoustic privacy. Each conversation area has a serpentine bench. Each bench has room at each end for a small group to sit, and each faces a monitor that loops product video but can be controlled by a staffers iPad to go through a needs analysis and specification building application with a customer.