This 20 x 30' exhibit for Exhibitor Magazine Group featured oversized magazine cover graphics spotlighting their primary publications, and graphic pylons along the backwall spotlighting all their business units. The large rear projection screen above featured staff members pantomiming their tagline. In addition to the overall theatrical lighting effects, the booth featured a 12' x 24' scrim along the backwall illuminated with Color Kinetics LED lighting that allowed choreographed PMS accurate color transitions and moton effects. The scrim was translucent, allowing attendees in the food court area behind the booth to see what was going on, and to view a lighting and gobo show projected on the backs of the magazine covers in addition to the activities in the booth.