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Now you can know, before you go. exhibitdesign to offer Pre-Leads.

For Immediate Release -- December 10, 2002-- Minneapolis, MN
  exhibitdesign, a Minneapolis based trade show strategy and design firm, is proud to add PreLeads™ to it’s arsenal of tools for assuring our clients success.

“We are really excited about the possibilities” says Mark Bendickson, exhibitdesign Principal, “and PreLeads fits right in with our ‘results matter’ strategy by allowing our clients to predict traffic, interest and visitor needs before they hit the show floor”.

PreLeads is a predictive survey tool that we have licensed from our parent company, Contorno Design Group. PreLeads allows an exhibitor to craft a preshow attraction process that measures what the client is looking for, what they value, and how best to serve them by deploying a self directed survey tool preshow. The PreLeads product allows potential visitors to schedule an appointment and register for a premium or event to encourage participation.

In addition, the product reminds the exhibitor about the event. PreLeads has an impressive track record, and has shown a appointment and the exhibitor immediately prior to the event to further boost participation. The following companies are already using PreLeads; Slumberland, Advantage Mailing, Kodak Health Imaging, Exhibitrac Inc, Lakeview Industries, Inc, Landvest Development/Bennett Lumber,
James J. Hill Reference Library, and Sales and Marketing Executives of Mpls/St. Paul, and continue to show increased buy in from the audience whether it is used to promote a show or do focus research on a product or service launch.

This survey can be used to do more than just generating inquiries! The survey can raise
awareness of your products, create a pre-disposition to purchase, change a perception or opinion. The survey will provide you with direct feedback from your potential customers on what products or services they are interested in, as well as what features, advantages and benefits appeal to them. The program will accept any language you type into the question and responses including modern Chinese.
Each section of this survey can be survey can be easily modified to meet your company’s needs.

“This survey is the forecast part of the weather report”, says Bendickson. “Most people survey after or at the show to see how they did, PreLeads is like a weather forecast that let’s you know how things will be before the show. This allows not only for better planning and a more relevant presentation to attendees, but also helps control collateral, lodging, travel and staffing costs in the booth. It fits in perfectly with our ‘results matter’ process.”

For more info, contact:
Mark Bendickson
mark@exhibitdesign.com
877.252.2218

About exhibitdesign
exhibitdesign is a strategic marketing and design consultancy specializing in developing experience and dimensional marketing programs for companies large and small. ExhibitDesign concentrates on aligning a client's goals and objectives with their corporate strategies and providing measurement, benchmarking, and program management tools to enhance ROI. exhibitdesign is a unit of Contorno Design Group, Inc. a privately held company headquartered in Minneapolis, Minnesota.

In this press release, all statements that are not purely about historical facts, including, but not limited to, those in which we use the words "believe," "anticipate," "expect," "plan," "intend," "estimate,""target" and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. While these forward-looking statements represent our current judgment of what may happen in the future, actual results may differ materially from the results expressed or implied by these statements due to numerous important factors. We are under no obligation, and expressly disclaim any obligation, to update the forward-looking statements in this press release, whether as a result of new information, future events or otherwise.