exhibitdesign selected to design Premiere Mounts new exhibit for CES.

For Immediate Release -- January 30, 2004-- Minneapolis, MN

exhibitdesign was selected to create a new exhibit program for Premiere Mounts, Anaheim Ca. that debuted at the 2004 Consumer Electronics SHow in Las Vegas. The new exhibit program coincides with a new logo and product re branding designed to address the markets that the broad line of products serve.

In addition to exhibit design and construction supervision, exhibitdesign also developed both a strategic review of all events the company plans to attend, but also a lead qualification hierarchy to maximize results from each event, and to provide metrics for event evaluation. By constantly reviewing the return from each event in their portfolio, Premiere is able to shift resources or add (or subtract) events from their schedule to maximize their results.

The exhibit features a large, internally lit, hanging sign to provide increased visibility. The objects were to provide a booth with a life of 5 years +, that could address all markets equally well, and would be agile enough to change with the client's objectives while maintaining a low TCO for the "frame" of the exhibit.

In order to meet these objectives we designed a mid century modern home, with replaceable "wall" and "window" panels that can either provide privacy, or create a mood by graphically portraying lifestyle or product images relevant to the market. The exhibit will be able to adapt to the changes in brand and product mix they company may find strategically appropriate over the extended life cycle of the exhibit property. Wall product is mounted on natural apple panels on translucent swinging "fins" on the front of the exhibit. The rear is the structure of the "modern house' and provides floor stand and projector mount displays, and a conference area.